Here’s Proof: I’m With Her

Here's Proof: I'm With Her

Twelve years ago, I met Hillary Clinton. We talked about branding. She was smart, engaged, personable, and well informed. Best of all, she was a brilliant judge of talent: She said she really wanted my help with marketing and asked for my business card. Unfortunately, she never called, and I Continue Reading…

Do You Have the Magic that Motivates?

The Magic That Motivates

27,000 people showed up for a Bernie Sanders rally in New York this week. Hillary Clinton isn’t holding rallies because she isn’t drawing big crowds — so the optics would be bad. Last week, 10,000 people trekked to a Donald Trump rally on Long Island, while Ted Cruz drew only Continue Reading…

Minor Steps. Major Impact.

Minor Steps. Major Impact.

Years ago, I was brought in to turn around a company. It once was a thriving firm. But times had changed. The marketplace had evolved. The management team adored and trusted one another. They had built the organization together. But their success had bred complacency. Despite the fact that they Continue Reading…

How Does the Donald Trump Movie End?

the end

True story. I came home the other night. My kids were watching a movie: Shrek 3. At the end of this movie, Shrek is surrounded by a huge crowd of villains. They’re about to kill him. Suddenly a young guy, Artie, swoops in and turns to the villains and persuasively asks them: aren’t you Continue Reading…

My Birthday Wish

Birthday Wish

Fortitude

Fortitude

My Mom passed away about six months ago. My Mom and Dad had been together for 73 years. She was the love of my Dad’s life. My Dad is 90 years old now, living on his own for the first time in his life. He and I watched the returns from Continue Reading…

Who Needs a New Agency??

Who Needs a New Agency??

Maybe it’s crazy.  There are more than 120,000 advertising/communications agencies in the USA, and I started another one.  Why?  Who needs it?  Not everybody.  But we’re not for everybody.  Let me explain. Our clients are a select group of C-level executives (often Chairman/CEOs) at mid-sized companies.  Their organizations are too Continue Reading…

My Clients Didn’t Pay Me $65MM

$65MM

Last week, it was announced that Martin Sorrell, WPP CEO, will receive $65MM in compensation.  Martin is brilliant.  I ran one of his companies.  Still, $65MM is a lot money. Next week, some agency holding companies will be paying millions to participate in Cannes, a creative awards show.  Cannes can Continue Reading…

We Need 7 Billion More

UN

On Friday, I was honored to be a delegate at the United Nations’ Media for Social Impact Summit.  Marketing and media leaders from around the world gathered to discuss how we can help address climate change, eradicate poverty, and achieve equitable economic growth. Here are a few quotes from the Continue Reading…

P&G is Right to Cut its Agency Roster & Fees

P&G

Today The Wall Street Journal reported that P&G is cutting the number of agencies it uses and the fees it pays. I’m an agency guy. I run an agency. I’m here to tell you P&G is right. When it comes to producing great marketing communications, less is definitely more.  The Continue Reading…

Shame on Me

Earth Eternity

I had great intentions.  I was passionate about climate change, thinking that there is no more important issue facing humankind.  I wanted to help.  I got a few designers from around the world to work with me.  First, we put this poster together for Earth Day last year.  I reserved Continue Reading…

40 Enlightening Quotes from ad:tech NY

ad-tech NY

ad:tech NY took place over the past two days. Here are some comments worth reading and considering: “Big data must drive intimate conversations.” “How do I tell my story in a programmatic world?” “Do marketing so good consumers mistake it for a service.” John Nardone, Rocket Fuel “Technology adoption does Continue Reading…

Why Obama Needs a Good Ad Agency

Obama Needs a New Ad Agency

Something’s wrong.  A lot has gone right during the Obama Presidency, yet the majority of Americans feel bad about him, our country, and our progress.  In fact, “feel bad” is a gross understatement.  The hatred against Obama is palpable.  And it seems that most Democratic candidates are terrified to have Continue Reading…