65 Years & Counting…

Howard & SylviaThis post is not really about marketing. Yet it is about loyalty and lifetime value.

65 years ago, my parents, Howard & Sylvia, were married.  Last night we celebrated.

In case you missed their wedding 65 years ago, watch Howard & Sylvia’s Wedding.

But since my blog is about marketing, let me say there is a lot marketers can learn from Howard and Sylvia and a relationship that lasts …

  • a relationship where you give — even when you don’t get
  • a relationship where you make good on your promises (in their case, for better or for worse, for richer or for poorer, in sickness and in health, to love and to cherish, till death us do part)
  • a relationship where your values helps creates undeniable value

Happy Anniversary Mom & Dad.  Thanks for the love … the lessons … and sharing a little of your life with me.