The Must-Know Secrets of Making Videos Go Viral

First Kiss

Researchers have been studying the secrets of making videos go viral.  Today’s article about viral videos in The New York Times is well worth reading.

The #1 secret is…

Evoke Emotion.

“If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can be happy or sad, but the more intense it is, the more likely the story is to be passed along.”

The entire article can be found here. It’s an important read for marketers that traffic in video or want traffic from videos.