40 Enlightening Quotes from ad:tech NY

ad-tech NY

ad:tech NY took place over the past two days. Here are some comments worth reading and considering:

  • “Big data must drive intimate conversations.”
  • “How do I tell my story in a programmatic world?”
  • “Do marketing so good consumers mistake it for a service.” John Nardone, Rocket Fuel
  • “Technology adoption does not follow annual plans.” John Nardone, Rocket Fuel
  • “Use artificial intelligence to turn complexity into simplicity.” John Nardone, Rocket Fuel
  • “MVP means Mobile, Visual. Personalized.” Alan Cohen, Giant Spoon
  • “Kids are our future humans.” Lori Schwartz, StoryTech
  • “Celebrate the union of creative and technology.”
  • “Architect the experience.” Ken Todd, Showtime
  • “Simple posts really work. We might use a great image with ‘Homeland tonight,’” Ken Todd, Showtime
  • “The more engaging the posts, the more they rise in the algorithm.”
  • “Posts need to be additive, fun and engaging.” Ellen Stone, Bravo
  • “Facebook’s Native Video is going gangbusters.” Ellen Stone, Bravo
  • “We took social out of marketing. Social is bigger than that.” Ellen Stone, Bravo
  • “Create ‘that’s so me’ content.” Ellen Stone, Bravo
  • “People LOVE polls.”
  • “Don’t stick to preconceived notions about what you think will work.”
  • “Create content that earns the right be shared.”
  • “We want to use TV as a form of social media.” Richard Turley, MTV
  • “Tell important stories you’d be proud to tell your kids.” Chris Field, Mercy Project
  • “Our litmus test is, will the ad make someone feel something, make them laugh, cry?” Marshall Ball, Wieden+Kennedy
  • “When they care, they share.” Jonah Berger, Wharton
  • “When you put your kids to bed, nobody tells a bedtime fact – tell stories” Jonah Berger
  • For marketers “Stories are a Trojan horse.” Jonah Berger
  • “Peanut butter is an ad for jelly.” Jonah Berger
  • “If something is top-of-mind, it’s tip-of-tongue.” Jonah Berger
  • “Show, don’t tell.” Jonah Berger
  • “How can you make customers feel like insiders — smart, special, in the know?” Jonah Berger
  • “Let me tell you a secret about a secret… having access to unique information gives you social currency.” Jonah Berger
  • “Stop thinking about the technology, start thinking about the psychology.” Jonah Berger  
  • “Stories are the currency of conversation.” Jonah Berger ‪ 
  • “Anger can drive social sharing; sadness makes people withdraw.” Jonah Berger
  • “Word of mouth is amazing for targeting, not just messaging. Jonah Berger
  • “If it doesn’t work on mobile, we don’t do it” Melissa Rosenthal, BuzzFeed 
  • “Our core metric is social lift.” Melissa Rosenthal, BuzzFeed 
  • “Our Promoted Pins Beta product has probably changed 100 times in 6 months” Don Faul, Pinterest 
  • “Every 2 weeks we review our mission” Don Faul, Pinterest
  • “It’s not about supply anymore; it’s about demand.” Shelley Pisarra, Frito Lay
  • “MadMen & MathMen are equally sexy.” Shelley Pisarra, Frito Lay
  • “We want unpredictable marketing with predictable results.” Shelley Pisarra, Frito Lay

(Note – I identified the speaker where possible. If you’re responsible for one of these un-credited quotes, please let me know!)

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