13 Mind-Blowing Thoughts & Quotes from Advertising Week

13 Mind-Blowing Thoughts From Advertising Week

The following are some of the best things I heard or thought during Advertising Week LAST YEAR. (Note – I originally posted this piece after Advertising Week in 2013 but an avalanche of people viewed this during Advertising Week this year, so with respect to John Oliver’s Last Week Tonight, Continue Reading…

Is Mailing 17 Pounds of Catalogs Brilliant or Insane?

RH Catalogs

A few months ago, UPS dropped off 13 Restoration Hardware (RH) catalogs at my home, weighting 17 pounds.  The catalogs contained a total of 3,340 pages!  We didn’t ask for these catalogs.  We’re not frequent RH shoppers.  We probably bought 10 towels from them in the past couple of years Continue Reading…

A Love Letter

Love Letter 3

I was wrong. I neglected my love. Eventually, I even pretended I never knew her. But I’m here to publicly apologize. You see, I rediscovered her last week, and I want her back — if she’ll have me. Who is my jilted love? She was one of my earliest marketing Continue Reading…

The Must-Know Secrets of Making Videos Go Viral

First Kiss

Researchers have been studying the secrets of making videos go viral.  Today’s article about viral videos in The New York Times is well worth reading. The #1 secret is… Evoke Emotion. “If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can Continue Reading…

Jill Abramson’s Salary Should Have Been Lower Than Her Male Predecessor

Presentation1

Rumors are flying. The scuttlebutt is that Jill Abramson, the former executive editor of The New York Times, was paid less than her predecessor, a man, Bill Keller. Supposedly, she was outraged at the compensation discrepancy. Others have chimed in suggesting that this is heresy. As a New York Times’ Continue Reading…

Free Sample! Don’t Wait! Act Now!

Free Sample

Read this.  It’s Free.  Like it?  Read more.  Want extra?  Let’s talk. Sampling.  It’s amazing.  Always has been. In 1923, the Godfather of Scientific Advertising, Claude Hopkins, wrote… “Mother made a silver polish.  I went house to house to sell it.  I sold about one woman in ten by merely Continue Reading…

Loyalty is a TWO WAY Street

Loyalty is a TWO WAY Street 2

This morning, I’m watching TV. A Cadillac commercial comes on. At its conclusion, an announcer proudly exclaims, “Non-GM owners can save $1500.” Huh? If I’m a GM brand advocate, you don’t want to reward me?? I can’t get the same $1500 discount that a Ford or Hyundai owner can get?? Continue Reading…

17 Killer Quotes from the Godfather of Scientific Marketing

Happy Hopkins Day

He was a legend.  He redefined an industry. He turned an art form into a scientific endeavor. He is the godfather of the scientific marketing method. 91 years ago, he wrote Scientific Advertising. His name was Claude C. Hopkins. Today would have been his 148th birthday. (He liked exact numbers.) Continue Reading…

Should a Brand Sacrifice Quality for Quantity?

Quality vs. Quantity

9 days ago, I pointed out that the Doves “Patches” video was quickly garnering millions of views on YouTube.  However, I also noted that the percentage of consumers that “liked” the video and engaged in the online evaluation process was unusually low. I just updated my stats and found that Continue Reading…

The “Must Know” Lessons from the #1 Brand in Video Engagement

Learn from the Pros

Yesterday, Adweek (along with their partner Shareablee) published a new Instagram video evaluation to show “who is kicking butt in the nascent social video space.” The analysis showed that GoPro, the company that makes headcam cameras that adventurists and athletes often wear, had the top two Instagram videos in terms Continue Reading…

Dove “Patches” Results Ain’t Pretty. Here Are the UPDATED Facts.

Dove Patches Results Are In

14 days ago, Dove posted a new video as a part of the brand’s long-standing “Campaign for Real Beauty.”  This video is called “Patches.”  Since posting the video, it’s been viewed more than 20MM times on YouTube.  Among those that voted thumbs up or thumbs down, 84% liked it.  Sounds Continue Reading…

10 Timeless Truths of Scientific Marketing – Free eBook

10 Timeless Truths of Scientific Marketing

It took 150+ years to write, but today it can finally be yours. It’s the 10 Timeless Truths of Scientific Marketing. This eBook clarifies the marketing “truths” have been tested and solidified during the various eras of marketing: The print period. The radio days. The television age. The direct mail Continue Reading…

Don’t Put the Cart Before the Horse

Cart before the horse

Today it was announced that IBM will spend $100MM to augment its marketing services offering and consulting business. Good for them. Having more smart minds leveraging today’s avalanche of data certainly can’t hurt. Yet consider this… As tech titans like IBM, Oracle and Adobe enhance their marketing product sets, remember Continue Reading…