The humble part of me uses this bio: Human. One of 7 billion.

The marketer embellishes:

Lawrence M. Kimmel is renowned marketing thought leader. He led one of the world’s leading direct/interactive agency networks to 10 years of unprecedented success. He returned DMA — the world’s largest marketing association – to economic health. He built several organizations from scratch and has attracted business from – and drove business for — a myriad of Fortune 500 companies.

B-to-B Magazine indicated he is one of the most “Intelligent, Intriguing and Important” executives in the business. Direct Magazine called him “King Profit”. Chief Marketer referred to him as a “Rock Star”.

Larry has keynoted at marketing events around the globe and has been featured in countless publications, including The New York Times, The Wall Street Journal, Advertising Age, Adweek, Direct Marketing News and Businessweek. He is a Silver Apple Award winner. He served as the General Chair of the John Caples International Awards. He now serves on the board of non-profit organization that builds housing for people in need.

Larry recently founded and leads Rung-UP, a unique strategic marketing agency/consultancy. Identified as the first “C2C Agency”, Rung-UP works exclusively with C-level executives and their senior-level teams, delivering C-level advice and creative solutions to complex marketing and communications challenges.

Previously, Larry served as CEO of the Direct Marketing Association and Chairman/CEO of the Grey Direct Global Network (overseeing up to 49 offices in 42 countries).

Larry resides in New York City with his wife, Dr. Tara Allmen, their two children and a small dog named Sadie.