Got a Second

Got a Second

When it comes to display advertising, one second of attention is the new “tougher standard” GroupM (the largest buyer of media for advertisers) requires from publishers/suppliers. Although online advertising viewability rates have been improving, it’s still beyond outrageous that many providers in the digital ecosystem are charging advertisers big money Continue Reading…

Despicable Me?

Despicable Me

It’s despicable. The ANA’s recent report is about agency “self-dealing” in production bidding. The ANA’s description is incredibly kind. Rigging bids is dishonest, duplicitous, and should be criminal behavior. This agency practice is on top of the lack of transparency and outright fraud in the media buying process that the ANA helped identify a few Continue Reading…

Here’s Proof: I’m With Her

Here's Proof: I'm With Her

Twelve years ago, I met Hillary Clinton. We talked about branding. She was smart, engaged, personable, and well informed. Best of all, she was a brilliant judge of talent: She said she really wanted my help with marketing and asked for my business card. Unfortunately, she never called, and I Continue Reading…

Do You Have the Magic that Motivates?

The Magic That Motivates

27,000 people showed up for a Bernie Sanders rally in New York this week. Hillary Clinton isn’t holding rallies because she isn’t drawing big crowds — so the optics would be bad. Last week, 10,000 people trekked to a Donald Trump rally on Long Island, while Ted Cruz drew only Continue Reading…

Minor Steps. Major Impact.

Minor Steps. Major Impact.

Years ago, I was brought in to turn around a company. It once was a thriving firm. But times had changed. The marketplace had evolved. The management team adored and trusted one another. They had built the organization together. But their success had bred complacency. Despite the fact that they Continue Reading…

Who Needs a New Agency??

Who Needs a New Agency??

Maybe it’s crazy.  There are more than 120,000 advertising/communications agencies in the USA, and I started another one.  Why?  Who needs it?  Not everybody.  But we’re not for everybody.  Let me explain. Our clients are a select group of C-level executives (often Chairman/CEOs) at mid-sized companies.  Their organizations are too Continue Reading…

My Clients Didn’t Pay Me $65MM

$65MM

Last week, it was announced that Martin Sorrell, WPP CEO, will receive $65MM in compensation.  Martin is brilliant.  I ran one of his companies.  Still, $65MM is a lot money. Next week, some agency holding companies will be paying millions to participate in Cannes, a creative awards show.  Cannes can Continue Reading…

40 Enlightening Quotes from ad:tech NY

ad-tech NY

ad:tech NY took place over the past two days. Here are some comments worth reading and considering: “Big data must drive intimate conversations.” “How do I tell my story in a programmatic world?” “Do marketing so good consumers mistake it for a service.” John Nardone, Rocket Fuel “Technology adoption does Continue Reading…

Why Obama Needs a Good Ad Agency

Obama Needs a New Ad Agency

Something’s wrong.  A lot has gone right during the Obama Presidency, yet the majority of Americans feel bad about him, our country, and our progress.  In fact, “feel bad” is a gross understatement.  The hatred against Obama is palpable.  And it seems that most Democratic candidates are terrified to have Continue Reading…

13 Mind-Blowing Thoughts & Quotes from Advertising Week

13 Mind-Blowing Thoughts From Advertising Week

The following are some of the best things I heard or thought during Advertising Week LAST YEAR. (Note – I originally posted this piece after Advertising Week in 2013 but an avalanche of people viewed this during Advertising Week this year, so with respect to John Oliver’s Last Week Tonight, Continue Reading…

Is Mailing 17 Pounds of Catalogs Brilliant or Insane?

RH Catalogs

A few months ago, UPS dropped off 13 Restoration Hardware (RH) catalogs at my home, weighting 17 pounds.  The catalogs contained a total of 3,340 pages!  We didn’t ask for these catalogs.  We’re not frequent RH shoppers.  We probably bought 10 towels from them in the past couple of years Continue Reading…

A Love Letter

Love Letter 3

I was wrong. I neglected my love. Eventually, I even pretended I never knew her. But I’m here to publicly apologize. You see, I rediscovered her last week, and I want her back — if she’ll have me. Who is my jilted love? She was one of my earliest marketing Continue Reading…

The Must-Know Secrets of Making Videos Go Viral

First Kiss

Researchers have been studying the secrets of making videos go viral.  Today’s article about viral videos in The New York Times is well worth reading. The #1 secret is… Evoke Emotion. “If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can Continue Reading…