Free Sample! Don’t Wait! Act Now!

Free Sample

Read this.  It’s Free.  Like it?  Read more.  Want extra?  Let’s talk. Sampling.  It’s amazing.  Always has been. In 1923, the Godfather of Scientific Advertising, Claude Hopkins, wrote… “Mother made a silver polish.  I went house to house to sell it.  I sold about one woman in ten by merely Continue Reading…

Loyalty is a TWO WAY Street

Loyalty is a TWO WAY Street 2

This morning, I’m watching TV. A Cadillac commercial comes on. At its conclusion, an announcer proudly exclaims, “Non-GM owners can save $1500.” Huh? If I’m a GM brand advocate, you don’t want to reward me?? I can’t get the same $1500 discount that a Ford or Hyundai owner can get?? Continue Reading…

17 Killer Quotes from the Godfather of Scientific Marketing

Happy Hopkins Day

He was a legend.  He redefined an industry. He turned an art form into a scientific endeavor. He is the godfather of the scientific marketing method. 91 years ago, he wrote Scientific Advertising. His name was Claude C. Hopkins. Today would have been his 148th birthday. (He liked exact numbers.) Continue Reading…

Should a Brand Sacrifice Quality for Quantity?

Quality vs. Quantity

9 days ago, I pointed out that the Doves “Patches” video was quickly garnering millions of views on YouTube.  However, I also noted that the percentage of consumers that “liked” the video and engaged in the online evaluation process was unusually low. I just updated my stats and found that Continue Reading…

The “Must Know” Lessons from the #1 Brand in Video Engagement

Learn from the Pros

Yesterday, Adweek (along with their partner Shareablee) published a new Instagram video evaluation to show “who is kicking butt in the nascent social video space.” The analysis showed that GoPro, the company that makes headcam cameras that adventurists and athletes often wear, had the top two Instagram videos in terms Continue Reading…

Dove “Patches” Results Ain’t Pretty. Here Are the UPDATED Facts.

Dove Patches Results Are In

14 days ago, Dove posted a new video as a part of the brand’s long-standing “Campaign for Real Beauty.”  This video is called “Patches.”  Since posting the video, it’s been viewed more than 20MM times on YouTube.  Among those that voted thumbs up or thumbs down, 84% liked it.  Sounds Continue Reading…

10 Timeless Truths of Scientific Marketing – Free eBook

10 Timeless Truths of Scientific Marketing

It took 150+ years to write, but today it can finally be yours. It’s the 10 Timeless Truths of Scientific Marketing. This eBook clarifies the marketing “truths” have been tested and solidified during the various eras of marketing: The print period. The radio days. The television age. The direct mail Continue Reading…

Don’t Put the Cart Before the Horse

Cart before the horse

Today it was announced that IBM will spend $100MM to augment its marketing services offering and consulting business. Good for them. Having more smart minds leveraging today’s avalanche of data certainly can’t hurt. Yet consider this… As tech titans like IBM, Oracle and Adobe enhance their marketing product sets, remember Continue Reading…

Issues with Online Advertising

Issues with Online Advertising

This infographic tells the story.

Built to Last

Built to Last

After 55 years in the same house, my parents are moving.  While cleaning out their basement yesterday, I found this old, metal Argus slide projector.  It’s approximately 55 years old, a work of art, and built like a tank.  Curious, I flipped its switch.  Instantly, the motor hummed and a Continue Reading…

See Things Differently

Eyes

This is an old story, but it was new to me.  I’m sharing it because it might inspire you to rethink your business model. I need new eyeglasses.  Last time I bought a pair, they cost about $850.  I just visited WarbyParker.com.  They feature lots of terrific glasses for $95.  Continue Reading…

The End of Social-ism

The End of Social-ism

A couple of months ago, Facebook admitted, “We expect organic distribution of an individual page’s posts to gradually decline over time.” Twitter is now a public company and looking to monetize their platform more aggressively. Instagram, a Facebook entity, is naturally seeking expanded revenue. And Pinterest has monetization on its Continue Reading…

Timeless Truth #10: It’s Not What You Know, It’s Who You Know.

It's who you know

A few years ago, Netflix closed my family’s account. I inquired as to why. Netflix said we had not returned a Disney Princess DVD. I checked with my then six-year-old daughter, Ava. Ava insisted that she put the DVD in the mailbox. I sided with Ava and called Netflix back. Continue Reading…