13 Mind-Blowing Thoughts & Quotes from Advertising Week

13 Mind-Blowing Thoughts From Advertising Week

The following are some of the best things I heard or thought during Advertising Week LAST YEAR. (Note – I originally posted this piece after Advertising Week in 2013 but an avalanche of people viewed this during Advertising Week this year, so with respect to John Oliver’s Last Week Tonight, Continue Reading…

Dove “Patches” Results Ain’t Pretty. Here Are the UPDATED Facts.

Dove Patches Results Are In

14 days ago, Dove posted a new video as a part of the brand’s long-standing “Campaign for Real Beauty.”  This video is called “Patches.”  Since posting the video, it’s been viewed more than 20MM times on YouTube.  Among those that voted thumbs up or thumbs down, 84% liked it.  Sounds Continue Reading…

10 Timeless Truths of Scientific Marketing – Free eBook

10 Timeless Truths of Scientific Marketing

It took 150+ years to write, but today it can finally be yours. It’s the 10 Timeless Truths of Scientific Marketing. This eBook clarifies the marketing “truths” have been tested and solidified during the various eras of marketing: The print period. The radio days. The television age. The direct mail Continue Reading…

The Future of Marketing – VIDEO

The Future of Marketing

Some things NEVER change. 3 truths of marketing that won’t ever change are revealed in this video. Find out what they are. It only takes 5 minutes. This is part 1 of a 3-part conversation between Larry Kimmel and Ginger Conlon, Editor-in-Chief, Direct Marketing News on the future of marketing. Continue Reading…

The Timeless Truths of Scientific Marketing

Have you noticed? Things are changing more frenetically than ever — once again. Many people think it’s undeniable. Life is infinitely more complicated now, especially if you’re a marketer. They say it’s unprecedented. Unparalleled. Unfathomable. And winning is unbelievably hard. I say, maybe not. Sailing in uncharted waters is far Continue Reading…