We Need 7 Billion More

UN

On Friday, I was honored to be a delegate at the United Nations’ Media for Social Impact Summit.  Marketing and media leaders from around the world gathered to discuss how we can help address climate change, eradicate poverty, and achieve equitable economic growth. Here are a few quotes from the Continue Reading…

P&G is Right to Cut its Agency Roster & Fees

P&G

Today The Wall Street Journal reported that P&G is cutting the number of agencies it uses and the fees it pays. I’m an agency guy. I run an agency. I’m here to tell you P&G is right. When it comes to producing great marketing communications, less is definitely more.  The Continue Reading…

Shame on Me

Earth Eternity

I had great intentions.  I was passionate about climate change, thinking that there is no more important issue facing humankind.  I wanted to help.  I got a few designers from around the world to work with me.  First, we put this poster together for Earth Day last year.  I reserved Continue Reading…

The Must-Know Secrets of Making Videos Go Viral

First Kiss

Researchers have been studying the secrets of making videos go viral.  Today’s article about viral videos in The New York Times is well worth reading. The #1 secret is… Evoke Emotion. “If you want to melt the Internet, best to traffic in emotion, researchers have found. The emotional response can Continue Reading…

65 Years & Counting…

Howard & Sylvia

This post is not really about marketing. Yet it is about loyalty and lifetime value. 65 years ago, my parents, Howard & Sylvia, were married.  Last night we celebrated. In case you missed their wedding 65 years ago, watch Howard & Sylvia’s Wedding. But since my blog is about marketing, Continue Reading…

Why Marketers Should be Licensed

Why Marketers Should be Licensed

Here’s a thought. From now on, only people trained in accountable marketing should be licensed to do marketing. Why? Look at this billboard. I saw it yesterday on the back of a New York City bus. It targets American Indians looking for work. Naturally, there is nothing wrong with this Continue Reading…