Got a Second

Got a Second

When it comes to display advertising, one second of attention is the new “tougher standard” GroupM (the largest buyer of media for advertisers) requires from publishers/suppliers. Although online advertising viewability rates have been improving, it’s still beyond outrageous that many providers in the digital ecosystem are charging advertisers big money Continue Reading…

Despicable Me?

Despicable Me

It’s despicable. The ANA’s recent report is about agency “self-dealing” in production bidding. The ANA’s description is incredibly kind. Rigging bids is dishonest, duplicitous, and should be criminal behavior. This agency practice is on top of the lack of transparency and outright fraud in the media buying process that the ANA helped identify a few Continue Reading…

Who Needs a New Agency??

Who Needs a New Agency??

Maybe it’s crazy.  There are more than 120,000 advertising/communications agencies in the USA, and I started another one.  Why?  Who needs it?  Not everybody.  But we’re not for everybody.  Let me explain. Our clients are a select group of C-level executives (often Chairman/CEOs) at mid-sized companies.  Their organizations are too Continue Reading…